Website Privacy Practices
This Website Privacy Policy describes how Memorial Sloan Kettering Cancer Center (“Heartfelt Charity,” “we” or “us”) collect, use, share and disclose the personal data we collect on the Heartfelt Charity website, located at https://heartfeltcharity.com/, the About Herbs mobile application and any other website or mobile application owned and operated by Heartfelt Charity that feature this Website Privacy Policy (collectively, the “Sites”).
BY PROVIDING YOUR PERSONAL DATA TO Heartfelt Charity OR OTHERWISE USING OUR SITES, YOU AGREE TO THE TERMS OF THIS WEBSITE PRIVACY POLICY AND OUR WEBSITE TERMS AND CONDITIONS.
The Information We Collect and Use
When we use the term “Personal Data” we mean information that relates to a specific person, or that can be used to identify a specific person such as a name or email address. We collect and use information through your use of the Sites in the following ways.
Personal Data You Provide To Us
We collect and use Personal Data that you provide to us on the Sites in the following ways.
- If you communicate with us through the Sites, we collect the content of the communications and the metadata associated with those communications. We use this information to respond to your inquiries and facilitate communication.
- If you sign up for newsletters, we collect your contact information and communication preferences, which we use to manage how we communicate with you.
- If you use the “email this page” function on our Sites, we collect your contact information and the recipient’s contact information, which we use to facilitate your request.
- If you send us a message that contains information about your or a loved one’s health status, our response to you will be sent through an email system with added security controls. The initial email we send you in response will have “HFCSECURE” in the subject line. To retrieve the full message, you will need to click on the link in that initial email and follow the instructions.
Additional Information for Specific Groups of Visitors to our Sites
- If you make a donation through the Sites, we collect your contact information, billing and payment information, and donation frequency and preferences. If you make the donation in someone else’s honor or memory, we will collect that individual’s name, contact information and in some circumstances, a message to the honoree. We use this information to complete your donation, notify honorees of your gift and to communicate our thanks to you, and support our fundraising initiatives. Please be aware that information about your donations may become publicly accessible unless you request to make the donation anonymously.
- If you request an appointment through the Sites, we collect information including your contact details, diagnosis history, demographic information, family history and insurance information, which we use to facilitate your appointment request and send you appointment reminders.
- Web Log File Data. Like most other websites or mobile applications, we collect some basic information automatically about you and store it in log files. This information may include IP address, browser type, internet service provider, pages you visit from and pages to go to after leaving the Sites, date and time stamp, clickstream data, website traffic patterns and server usage statistics. We use this information for site management and administration, to improve the content, overall performance and user experience on the Sites, to display advertising and personalized content on our sites, manage and improve our fundraising campaigns, manage our advertising on other sites, and for fraud protection and for protecting our rights.
- Data from Cookies and Other Data Collection Technologies. We and our service providers use cookies, web beacons and similar technologies to manage the Sites and to collect information about you when you use the Sites. These technologies help us to recognize you, analyze your use of the Sites and identify solutions for how to make the Sites more useful. These technologies also allow us to display advertising and personalized content on our sites, manage and improve our fundraising campaigns and manage our advertising on other sites, as well as enhance the usability of the Sites by aggregating demographic and statistical data and providing this information to our service providers.
- Information for Analytics. We use analytics providers to help us evaluate and measure the use and performance of the Sites.
How We Share and Disclose Personal Data
We do not sell your Personal Data, however, we may share or disclose Personal Data collected through the Sites in the following ways:
Our third-party service providers include:
Affiliates. We also may share Personal Data with legal entities that are affiliated with us for purposes and uses that are consistent with this Website Privacy Policy and applicable law.
Donor Information. Heartfelt Charity may disclose its donor names and postal mailing addresses to other non-profit organizations. You may use our to opt-out of sharing your donor information with third parties and request that Heartfelt Charity not contact you in the future.
Legal Process, Safety and Terms Enforcement. We may disclose your Personal Data to legal or government regulatory authorities in response to a search warrant, subpoena, court order or other request for such information or to assist in investigations. We may also disclose your Personal Data to third parties in connection with claims, disputes or litigation, when otherwise required by law, if we determine such disclosure is necessary to protect the health and safety of us or our users or to enforce our legal rights or contractual commitments that users have made.
Business Transfers. Personal Data may be disclosed as a part of a corporate business transaction, such as a merger, acquisition, reorganization, joint venture or financing or sale of our assets, and could be sold or transferred to a third party as part of such a transaction. Personal Data also may be disclosed to a successor hospital, provider or other legal entity in the event of insolvency, bankruptcy or receivership.
Children and Teens
We are committed to protecting privacy of young people using our Sites. We do not knowingly collect Personal Data on the Sites from children under age 13. We believe children should get their parents’ or guardians’ consent before giving out any Personal Data. If you become aware that we have collected Personal Data from a child without parental consent, please notify us promptly. If we become aware that a child under age 13 has provided us with Personal Data without parental consent, we will take steps to remove it.
Policy Changes
This Website Privacy Policy is subject to occasional revisions. We will notify you of changes by posting the new policy on the Sites and updating the effective date of the policy.
Any changes to this Website Privacy Policy will be effective upon thirty calendar days following our posting of notice of the changes on the Sites. If you do not wish to permit changes in our use of your Personal Data, you must notify us that you wish for us to delete your Personal Data prior to the effective date of the changes. Continued use of the Sites following such changes will indicate your acknowledgement of and agreement to be bound by the changes.